- College students are reading news! on the go. While they are much lighter news consumers generally and have largely abandoned the print news product, young people get news on mobile devices to similar degrees as older users…One area where younger users distinguish themselves involves advertising in the tablet news space: 18-to 29-year-old tablet news users touch or click on ads when getting news to a far greater degree than older generations: Fully 25%, versus 12% of 30- to 49-year-old tablet news users and 7% of 50- to 64-year-old users.
- Need mobile, local advertising. With so many eyeballs moving to smaller screens, advertisers are bound to follow. Analysts at BIA/Kelsey predict that mobile advertising volume will triple from to $20.7 billion in 2017 from $7 billion in 2013. Significantly, they believe that half of the spend will be at local media, generating $10.8 billion in local revenues in 2017 vs. $2.9 billion in 2013.