newspaper

Marketing “Why The Hullabaloo”

This mindset will be the basis of The Hullabaloo’s future marketing program. In terms of The Hullabaloo’s staff as a whole, everyone needs to know not just what (the tasks) and/or how (the logistics), but also WHY. As a general rule, each segment of The Hullabaloo has operated separately with little perspective on the complete organization. This trend must change to push progress and inspire sweat and tears of effort from The Hullabaloo’s staff.

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Introducing research notes

I’ve just now added three new pages to this blog to document the ongoing textual research for this Hullabaloo transition. I will continue to add notes to these pages as my research continues, but they will be the basis for critical decisions in the upcoming staff restructure and policy creation. They should also serve as a quick understanding of The Hullabaloo’s upcoming challenges/opportunities in a short-hand, easily accessible form.

Reading list, blogs/people to follow for college media innovation

The following list is divided into Journalism, Technology and Business.

JOURNALISM

The State of the New Media 2013: The Pew Research Center’s Project for Excellence in Journalism

The man the White House wakes up to by Mike Allen

Bob Pittman of Clear Channel, on the Value of Dissent by Adam Bryant

TECHNOLOGY

Mastering the art of disruptive innovation in journalism by Clayton M. Christensen, David Skok, James Allworth

Post Industrial Journalism: Adapting to the Present by C.W. Anderson, Emily Bell, Clay Shirky

The Demographics of Mobile News: Men, College Grads and the Young are More Engaged by PewResearch Center’s Journalism Project Staff

Newsosaur: Mobile offers local media a digital do-over

BUSINESS

The Story So Far: What We Know About the Business of Digital Journalism by Bill Grueskin, Ava Seave, Lucas Graves

Google’s Larry Page on Why Moon Shots Matter by Steven Levy

Management be Nimble by Adam Bryant

Distilling the Wisdom of C.E.O.s by Adam Bryant

Harvard Business Review: Why the Lean Start-Up Changes Everything by Steve Blank

The Real Leadership Lessons of Steve Jobs by Walter Isaacson

The newsonomics of small things by Ken Doctor

People to follow: Ken Doctor, David Carr, Mark Luckie, Mark Briggs, Jeff Jarvis, Jay Rosen, Jim Romenesko, Mathew Ingram, Mike Allen

Blogs to follow: Neiman, PBS Media Shift, Poynter, jimromenesko.com, Politico