What to link, what to link

One debate our managing board has begun to face on a more regular basis, given our recent online presence on our website tulanehullabaloo.com and our lively Twitter feeds (@the_hullabaloo and @hullsports specifically), is what is appropriate to link, and what links border on advertisement or bias. I first encountered this debate when I worked at U.S. News, and businesses asked that I link to their business websites whenever I quoted one of their employees. This question, however, is fairly new to The Hullabaloo.

We reached no sharp conclusion, but Managing Board agreed that linking to establishments such as Papa John’s marked advertisement. Linking to videos and professor’s Linkedin profiles, for instance, provoked a more in-depth discussion from the board. For now, we settled on the guideline that videos to outside sources can only be linked if the article specifically focuses on the video itself (not just the contents of the video) and that we cannot link to people’s information such as Linkedin profiles and research project websites until we have the capacity to do so equally and consistently across the board. The reality of our student newspaper, especially as a student-run and funded newspaper, is that we cannot effectively enforce such widespread linking as of now. These policies, however, I think should be revisited in the future whenever we have a better footing on our online platform.

For now, we will continue to encourage cross-linking between our own articles to increase people’s visits from article to article.


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