Month: October 2014

1, 2, 3: Hull views increase

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Given The Hullabaloo‘s recent and sudden transition into the digital age, now that we are several weeks into the semester, I thought we’d take a step back and look at the stats. They’re encouraging. These numbers are rough, drawing from Google Analytics for the first two years and Town News’ own analytic system for this year. Even then, these rough numbers can’t be construed as anything but a significant climb in online views. While it’s difficult to find out how many people pick up the print edition for a read (rather than packing material), these analytics are striking encouragement in a chaotic struggle to make The Hullabaloo relevant and online-savvy.

As The Hullabaloo, and many other student-run newspapers, only publish during the school year, these numbers only take into account the latter half of August through the first half of May for each year of data. Here is the breakdown:

2012-13

  • Average views per month (4 weeks): 29,122
  • Average views per week (7 days): 7,281
  • Highest day: 4,686
  • Lowest day: 265

2013-14

  • Average views per month (4 weeks): 39,915
  • Average views per week (7 days): 9,979
  • Highest day: 11,813
  • Lowest day: 92

2014-15

  • Average views per month (4 weeks) so far: 47,023
  • Average views per week (7 days) so far: 11,756
  • Highest day: 19,270
  • Lowest day: 418

Unfortunately, the median was not easily accessible and though I think it would be more telling than the average, at this point this is the best way we can reasonably represent the consistent increase in The Hullabaloo’s website views. I’m very happy to see this progress on the website, and I can only hope that views continue to hold through the rest of the school year and after that.

Thanks to the multimedia director and previous EIC for helping me put these numbers together!

What to link, what to link

One debate our managing board has begun to face on a more regular basis, given our recent online presence on our website tulanehullabaloo.com and our lively Twitter feeds (@the_hullabaloo and @hullsports specifically), is what is appropriate to link, and what links border on advertisement or bias. I first encountered this debate when I worked at U.S. News, and businesses asked that I link to their business websites whenever I quoted one of their employees. This question, however, is fairly new to The Hullabaloo.

We reached no sharp conclusion, but Managing Board agreed that linking to establishments such as Papa John’s marked advertisement. Linking to videos and professor’s Linkedin profiles, for instance, provoked a more in-depth discussion from the board. For now, we settled on the guideline that videos to outside sources can only be linked if the article specifically focuses on the video itself (not just the contents of the video) and that we cannot link to people’s information such as Linkedin profiles and research project websites until we have the capacity to do so equally and consistently across the board. The reality of our student newspaper, especially as a student-run and funded newspaper, is that we cannot effectively enforce such widespread linking as of now. These policies, however, I think should be revisited in the future whenever we have a better footing on our online platform.

For now, we will continue to encourage cross-linking between our own articles to increase people’s visits from article to article.